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Can Social Media really be used by small businesses to find and win customers locally?
“Social Media is all about building an audience one person at a time.” @ChrisMarr101
Using Social Media to win local business
In episode 11 of TubbTalk, I talk with Chris Marr of Learning Everyday, a leading Marketing and Communications Agency based in Scotland to explore using Social Media to win local business.
Chris and I discuss:-
- Overcoming the common objection “We don’t use Social Media because our customers don’t use it”
- Why Social Media is worthwhile for local businesses
- The perils of not prioritising Social Media (or any type of Marketing) in Small Business
- Examples of Social Media opportunities for local businesses
- The mistake of using Social Media to sell to people
- Who your competition really is on Social Media
- Joining the dots – How the principles of off line networking successfully work in social networking
- How a small business can build a following on Social Media
- The power of Twitter lists
- Why should businesses seek out Twitter chats
- Details of The Content Marketing Academy event in Edinburgh.
Mentioned in this episode
- Learning Everyday
- The Content Marketing Academy Facebook group
- The Content Marketing Academy Conference in Edinburgh, 3rd-4th September, 2015
- @ChrisMarr101 on Twitter
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